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2011 Award
Fijit
( Mattel $49.99 Score: )

We were really taken by Fijits at toy fair. They have an interesting and pleasing squishy feel to them (there are three different colors-with different names for each) when you poke them.  It feels the way we think the Pillsbury Dough Boy would feel if you were able to poke him.  That tactile aspect of this toy sets it apart from the recent version of hard plastic interactive robots. Fijit has a fun repetoire of tricks. She can tell jokes, invite your child to dance (either to her own music or your child's). She's programmed to say 150 different things. On the downside, she doesn't always understand your voice commands--this can be frustrating. She also is pretty loud (no volume control) and she requires 5 AA batteries.

That said our testers really liked her corny jokes and how she bops to the music. Pure novelty.

Age: Early School Years, Later School Years, Tweens. Award Year: 2011. Click here to purchase the product on Amazon.com.


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