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2013 Award
Barbie Digital Makeover Mirror
( Mattel $69.99 Score: )

We're not really big fans of toys for apps. That said, if you have a child who loves pretend, make-up, has access to an i-pad, and you have an extra $70 to spend - you will want to know about this latest Barbie interactive toy. The actual toy is a small plastic vanity with lights on either side. In addition to an i-pad, you'll need batteries, too. There is a palette of make-up on the platform and a magical applicator. The makeup is not real--but has colors that you select, but I'm getting ahead here. The mirror of the vanity is your ipad. Just be sure it's really securely in place. You'll need to download the app and now the fun begins. For any kids who have dreamed about putting on lots of makeup (but knows they'll get in trouble for invading mom's makeup) this is really a fantasy world. The app takes your picture and then you can get busy adding eye shadow, lipstick, blush...you name it.  Remember the palette of makeup that wasn't really make-up?  You can select any color and brush it on with applicator. Blue lips, purple eyes, green rouge - whatever you can imagine, you can put on.  There are fun masks and pre-made face art to explore as well. The app allows you to save your "face art."

Our general problem with such App gear? Something feels a little off about recommending toys that require a $400+ tablet to play. There's also the issue that since kids spend enough time playing on tablets and smartphones, do we really need to buy toys that encourage them to stay on longer? We think not so much. Screen time of any kind is screen time. Just like TV time, video game time, handheld gaming...this is not a new debate - just new technology.

With all of those reservations - we know this toy will be a HUGE hit with a certain audience. It's well executed and fun to play.

Age: Early School Years, Later School Years, Tweens. Award Year: 2013. Click here to purchase the product on Amazon.com.


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