As Seen On The Today Show

New Reviews and Articles

The perfect gifts that won't break the bank
Tags: best birthday presents, Today Show
Posted: 2014-06-25 10:52:14 By: by Stephanie Oppenheim

When you add up birthday party presents for all of your child's classmates, friends, teammates and relatives - it can get overwhelming and expensive.  Add multiple kids to the equation and it can put a real strain on your budget. On the other hand, you want to give a memorable gift. Here are some of our favorites and several suggested by our testing families. The idea is to give a gift that matches the birthday child's interests without breaking the bank. Click here to see our best birthday present picks. Stephanie shared many of our picks on NBC's TODAY SHOW on June 25th.

Visit for breaking news, world news, and news about the economy

Launch on NBC's TODAY Show
Tags: Today Show
Posted: 2013-10-18 11:10:12 By: by Stephanie and Joanne Oppenheim

After another fun year of testing for the best, we are proud to announce the 2013 Oppenheim Toy Portfolio Awards.  Click here to visit the Award Page or you can navigate through the tab Current Award Recipients on the top of this page.  Stephanie shared just a sampling of these outstanding products on NBC's TODAY Show  (The toys featured on the segment are reviewed in the article below).

Visit for breaking news, world news, and news about the economy

As we ramp up to the holidays, we will be posting videos of many of our favorites as well as useful lists to help you bring home the perfect presents! We thank all the wonderful families that participated this year in testing products for us. Their feedback is a huge part of our process.  Congratulations to the design teams, authors, and illustrators behind the products that caught our attention and fully engaged our testers. Audio and DVD winners will be posted later in the month.

Happy Playing!

Joanne and Stephanie

What's New in Toyland?
Tags: Today Show, Toy Fair
Posted: 2013-02-18 11:00:26

Stephanie shared some of the hot new trends from the International Toy Fair with NBC's Willie Geist and guest host Steve Harvey on the TODAY Show.  Check out what got their attention! For more details on the products discussed visit Stephanie's blog.

Visit for breaking news, world news, and news about the economy

Tags: Today Show
Posted: 2012-12-26 11:59:26 By:

We hope everyone had a happy holiday!  Our award winners cover all age groups and every budget - and are good all year round!  To see our complete list of award winners, click here.  Stephanie shared some of the's Platinum Award winners with TODAY Show's Willie Geist.


Visit for breaking news, world news, and news about the economy

Featured on the Today Show
Tags: Awards, Today Show
Posted: 2012-10-24 13:59:16

As a kick off to the 2012 Oppenheim Toy Portfolio Awards, we were featured on the TODAY Show. The focus of the segment -- the best educational toys of the year. There are so many products that make this list in our book, but alas we can't show all of them in four minutes.  Click here to read the complete reviews of the products featured. At the same time we encourage you to look through your child's age range to find so many other outstanding award winners.  To watch Stephanie's segment with Al Roker, click here.


Watch our segment from the Today Show October 2nd
Tags: Awards, Today Show
Posted: 2012-09-30 12:32:00

This year's Oppenheim Toy Portfolio 2012 Awards cap off another wonderful busy year of testing for the best. As always we looked at hundreds and hundreds of toys.  We're looking for the most engaging, innovative, well-designed toys of the year.  The best of the best go on to our network of toy testers all over the country to give us their feedback. For this season we had testers as far as Alaska, Hawaii and even London in the mix.  In additional you'll find books, audios and DVDs to enjoy together.

We are always grateful to the families that make this process so much fun. This year more of our first group of toy testers headed off to college-- how is that possible!  Our complete Platinum, Gold, Blue Chip and SNAP Award winners for 2012 can be viewed by clicking here. Congrats to all our award winners!

Our mission remains the same: to take the guesswork out of finding wonderful products to share with your kids. We hope you'll find our list useful! Please join us on facebooktwitter, and pinterest as we update our coverage as toy season heats up!

All our best,

Joanne and Stephanie

You can watch Stephanie's segment on the Today Show here.


Watch our segment from the TODAY SHOW
Tags: Today Show, Olympics, London Olympics 2012, toys, geography, APPS, Games
Posted: 2012-08-13 14:31:13 By: by Stephanie and Joanne Oppenheim

Visit for breaking news, world news, and news about the economy

The Olympics are the perfect opportunity to make a connection for your kids that they are part of a global community.  Watch Stephanie from the TODAY SHOW on how to make the most of the Olympics with your kids.

Our segment from the TODAY SHOW
Tags: Today Show, Spring Toys, Active Play, Construction Toys, Science, Games
Posted: 2012-08-13 14:32:48

Visit for breaking news, world news, and news about the economy

Our testers have been busy at work since the new toys started arriving for 2012. Wondering how the new LEGO FRIENDS did with our testers?  Or what kind of games you can bring home to build your child's ability to problem solve?  What kind of toys match your toddler's new mobility?  Which science toys are worth your child's time?  We have it covered.

Click here to see our ratings/reviews.  Stephanie shared the top toys for spring with the TODAY Show's Savannah Guthrie on April 24th.

Click here to read Stephanie's Behind the Scenes blog.

Tags: Today Show
Posted: 2012-08-13 14:33:27

We always feel so grateful to our network of family testers from all over the country that help us find the best toys of the year. To these families we say a special thank you! 

And to all we wish you a healthy and happy new year! 

Watch our segment on the TODAY SHOW November 10th!
Tags: Hot toys, NBC's Today Show
Posted: 2012-01-03 09:48:34 By: by Joanne and Stephanie Oppenheim

Hot toys are a big part of the news cycle this time of year. They tend to be toys that have been heavily promoted. The hype often leads to shortages and then more news stories! So if you find yourself with one of these toys on your child's holiday wish list, you may want to buy yours earlier rather than later. You'll see that Elmo is back and Star Wars LEGO holds the top spot in construction toys--they are joined by a flying shark, monsters, and interactive dancing toys.

Click here to see our list.

Visit for breaking news, world news, and news about the economy


Products for Infants
Products for Toddlers
Products for Preschoolers
Products for Early School Years
Products for Later School Years
Twitter   Facebook     YouTube 

Oppenheim Toy Portfolio - All Rights Reserved. Oppenheim Toy Portfolio, Oppenheim Toy Portfolio Platinum Award, and Oppenheim Toy Portfolio Blue Chip Award are Registered Trademarks of the Oppenheim Toy Portfolio.

Instructions for submitting product to the Oppenheim Toy Portfolio for review.



Contact the Toyportfolio by phone at (212) 598-0502 or by email at

Copyright 1995-2014


Products reviewed by the Oppenheim Toy Portfolio are provided by the manufacturer at their cost. The Oppenheim Toy Portfolio does not require or accept fees for reviewing products.