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What are the trends in Toyland: 2001*
 
October 2000
   

Before you start your holiday shopping, do you wonder what the new trends are in Toyland? The Oppenheims report:

•          Calling George Jetson! Going to Toy Fair this year was almost like being on the Jetsons. We saw voice- and light-activated electronic dogs, dolls with download capability, and even dolls that promise to grow both "physically" and "emotionally" (we’re not kidding).

•          High Tech Rules. It seems like virtually every toy (including Blue Chip classics) has been "enhanced" with more sounds, lights, and motion this year. As with most things, all of this new technology presents a mixed bag.

•          Woof, Woof. This is clearly the year of the dog. We saw no fewer than six electronic voice-, light-, and motion-activated pooches. You can pick from a litter of plastic canines that sit, bark, and sing. While these may have great novelty appeal, we suspect they will not hold interest for long. Our preferences this year were some non-electronic but very huggable plush pooches. Read the full article->

   
  Oppenheim Toy Portfolio Platinum Awards: 2001
    May I have the envelope please? The Oppenheim Toy Portfolio Platinum Awards have been announced. Find them here: Infants, Toddlers, Preschool, and Early School Years.
  Safety and Age Labels: An interview with
Joanne Oppenheim, President, Oppenheim Toy Portfolio
   

With the holiday season fast approaching, Stephanie Oppenheim sat down to give some advice about toy safety. Read the interview here.

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