Early School Years

New Reviews and Articles

 
When Less is More
Tags: under $10, play power, stocking stuffers,
Posted: 2010-12-14 20:23:49 By: by Joanne Oppenheim

Are you are shopping for Merry Christmas stocking stuffers, multiple gifts for the many nights of Hanukah or Kwanza? Aside from the novelty fads of the moment there are some good choices that will be enjoyed for more than a moment. We've found some with real play value. Click here to find out more.

Keeping Curiosity Alive and Well
Tags: science toys, science books, science videos
Posted: 2012-01-10 11:45:22 By: Joanne Oppenheim

Thanks to their curiosity, children are often captivated with toys that involve science and discovery. Very young kids start out doing a lot of experimenting, mixing water and sand to make mud, making shadows on walls with their hands, blowing bubbles with a straw in their milk to make bubbles, putting toys in a tub and seeing some float while others sink. At the easel they mix blue and yellow and discover they can make green. All of these very ordinary moments are little science experiments. Their favorite approach is trial and error and learning by doing. Click here to find toys that encourage kids and their natural interest in science.

Good News for Consumers
Tags: multiracial dolls, history, consumers, price war, charity, pretend play
Posted: 2010-11-16 13:49:59 By: Joanne Oppenheim

For the past decade, American Girl Dolls dominated the market for high end multi-cultural dolls that reflected our diversity. Not any more.

2010 is the year of the doll wars and there are many amazing dolls out there giving the American Girl a run for her money--and yours. Click here to see our reviews of doll collections worth considering.

For Girls and Boys
Tags: gender free toys
Posted: 2010-10-20 13:44:54 By: Joanne Oppenheim

Finding toys that do not play on gender stereotypes is a lot easier these days than it used to be. Although there is still plenty of pink and lavender out there that screams--Girls Only and plenty of black with skulls and eyeballs shouting--Boys Only, there are less gender specific choices that will be enjoyed by children of either sex. Click here to read more.

Tags: Modern Family, Kmart, Rico Rodriguez,Ambassador of Fun
Posted: 2010-11-02 10:48:03

You may know Rico Rodriguez from ABC's Modern Family - he plays the wonderfully introspective Manny. (He's the boy in the pink shirt all the way to the left).   In an admittedly celebrity spokesperson situation, Rico has been named Kmart's Ambassador of Fun. So we decided to ask Rico how it feels to be such an Ambassador and what he likes to play with now that he's 12. Read our interview.

Really?
Posted: 2011-03-30 12:07:44 By: by Joanne Oppenheim

A front page article in the New York Times recently led with the headline, Picture Books No Longer a Staple for Children. How unfortunate. According to the article, parents have decided that picture books are too easy for anyone past the age of four. Click here to read more.

Good Choices
Tags: books for beginners,
Posted: 2010-11-02 10:48:44 By: Joanne Oppenheim

Shopping in the beginning reader section of the bookstore or library can be confusing. There are so many choices but many that are labeled easy-to-read are anything but that. For your new reader less is more. Click here to read more

Play-Doh Glow Creations
Tags: activity kit, glow in the dark, Play-Doh, Hasbro
Posted: 2010-10-19 08:28:02 By: Stephanie Oppenheim

Two of my favorite things in toyland: spin art and glow-in-the-dark toys.  So you can imagine how excited I was when we received the new Play-Doh Glow Creations from Hasbro.  (And yes, I'm firmly in the camp of pro Play-Doh people).  Here the greatest fun is in the process of making the art, adding the paint and watching it spin.  The end product isn't nearly as thrilling but that's ok, you can wipe off the black boards and start all over again.  The spinning of the Play-Doh is also fun but not as cool as the laser- like quality of the spin art.

Tags: Barbie, Mattel, Barbie Glitterizer, Dolls, Pretend Play
Posted: 2011-03-30 12:08:43

We know Barbie is all about the sparkle...but here she is literally placed in a glitter chamber and then a little fan blows glitter all over her! I would have loved to have been in on the concept meeting for this one. Yes, the glitter is reuseable. Yes, it will end up all over everything. Watch our video.

Hot Wheels Tub Racers
Tags: Bath toys, preschoolers, Hot Wheels, Mattel, pretend play
Posted: 2010-10-01 11:28:46

If you have a Hot Wheels fan in your house this toy will make your preschooler ask to take a bath!  Take a look at our review and watch the video demo:

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Products for Infants
Products for Toddlers
Products for Preschoolers
Products for Early School Years
Products for Later School Years
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